BBB encourages support for Small Business Saturday

The Better Business Bureau of Minnesota and North Dakota (BBB) is encouraging businesses and consumers to participate in the fourth annual Small Business Saturday on Nov. 30.

The event is a day designed to support and promote small businesses during the long and busy Thanksgiving holiday weekend.

Small business Saturday falls between “Black Friday” and “Cyber Monday.” BBB reminds shoppers that staying local supports the small businesses that helped create the identity of a community. This yearly event is a great way to show support for these local “mom and pop” shops that make home feel like home, the bureau says.

BBB is working with American Express OPEN to assist in getting the word out about Small Business Saturday. Businesses benefit not only from increased customer awareness, but also from the many free marketing tools offered online by Small Business Saturday partners: United States Postal Service, Foursquare, Fed Ex Office and Twitter. Free signage, shipping, ads and more are available and can be accessed online at facebook.com/SmallBusinessSaturday.

Consumers also have the opportunity to take advantage of an American Express statement credit offer. American Express is offering card members the opportunity to get a $10 statement credit when they enroll their eligible American Express Card and then use it to spend $10 or more in a single in-store transaction at a qualifying small business location on Small Business Saturday. Registration is limited.

Shopping small is the theme of Small Business Saturday. The Better Business Bureau says small businesses are the heart of our communities and everyone is invited to join the 200 organizations that have already become partners in designating the Saturday after Thanksgiving as Small Business Saturday.

For more information on Small Business Saturday, visit smallbusinesssaturday.com, and for more consumer information visit bbb.org/us/Consumer-Tips.

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