BY ELLIE ANDERSON
A new clothing boutique in downtown Stillwater seeks to appeal to teenage girls and their mothers with its merchandise.
Tim and Kim Erickson used to own The Courtyard Boutique in Nisswa and decided to open a shop in Stillwater. They called it Britta’s Boutique, and it opened in September.
“Stillwater is a tourist destination, and we have found tourist destinations are fairly recession proof,” Kim Erickson said. “The bluffs and natural beauty of Stillwater make it unique. The river is a great recreation area too. The location is also one of the best locations we have ever had.”
Students at Stillwater Area High School enjoy shopping downtown and agree that it is a good location for a new boutique.
“It’s an old town, and a lot of people come to visit just for the downtown, and if we have new shops we will have more returning tourists,” Junior Marla Martin said. “There is a variety of shops, so you can add a little bit of everything to your experience of going downtown.”
Owning a business can be extremely difficult, but Kim Erickson has experience.
“I started in management right after college, and when I was newly married,”she said. “I moved to Ft. Myers, Fla., and managed the third store in our family’s chain of stores. I gradually moved up in the family business, and before I purchased my stores, I was a full-time buyer and merchandiser for six stores in south Florida. I have owned and operated five other stores in the last 20 years.”
Britta’s Boutique has an interesting meaning behind its name.
“Britta is my 8-year-old daughter,” Kim Erickson said. “I lost a boutique in Florida after hurricane Charlie in 2006 and always wanted to name one after my daughter Britta, as she was born 10 months after the hurricane.”
Despite the competition with the other boutiques downtown, Britta’s has a unique style.
“I like the unique variety of clothing and a lot of jewelry to choose from,” Martin said.
“Our merchandise is classified as Resortwear,” Erickson said “It is neither too casual, nor too dressy. I have been buying this type of inventory for 25 years.”
Stillwater shoppers now have a new store to visit while they enjoy all the beauty that downtown Stillwater has to offer.
This piece is provided by Hoof Prints, a partnership between the Stillwater Gazette and The Pony Express, Stillwater Area High School’s student newspaper.