Limited edition Lift Bridge brew promotes Minneapolis band

biz_070313_LBamerbrownLift Bridge Brewing Co., Stillwater’s first craft brewer since Prohibition, will release American Brown, a limited edition beer, to promote the Minneapolis band, Reckless Ones, this month, the brewery recently announced.

American Brown is a dry hopped, blended brown ale and the first locally made beer sponsored by Tuned, a new traveling label promoting local musicians and local breweries through limited release beers.

Each American Brown bottle is wax dipped with a code on the bottle cap. The code can be redeemed for a free song from Reckless Ones at www.tunedbeer.com. Fans who download the song using Tuned also receive a VIP invitation to a Reckless Ones concert July 26 at Lift Bridge Brewery.

American Brown was brewed with flavors and ingredients that aim to compliment the music of Reckless Ones, the band which describes itself as a modern rockabilly band building its sounds off old-school riffs.

“We were thrilled when Tuned approached us with this opportunity,” said Dan Schwarz, CEO and co-owner of Lift Bridge Brewing. “The Lift Bridge taproom is always hosting local musicians, and we are happy to display our enthusiasm for music and Minneapolis on a whole new level.”

“For years, people have been enjoying good music with good beer. At Tuned, we’re just putting a modern twist on an already popular pairing,” said Nate Smith, founder of Tuned. “We approached Lift Bridge with the opportunity to brew a beer that reflects the style of Reckless Ones. We are pleased with the outcome and think fans of Reckless Ones will be too.”

American Brown was created by Lift Bridge in 2013. The beer’s alcohol by volume (ABV) is 6.5 percent.

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