Wedding show keeps it local
Raffine Bridal participates for fourth year
Raffiné Bridal and Formal Wear staff brings their family tradition to the St. Croix Valley Wedding Showcase Feb. 24, at the Washington County Historic Courthouse in Stillwater.
Jody, Jamie and Kayla Heiser — the mother-and-two-daughter team that own and manage the Stillwater bridal and formal apparel shop — are part of the showcase for the fourth time. The event is designed to introduce brides and anyone else planning a wedding or other formal event to local vendors and the Historic Courthouse amenities.
The Heisers said they enjoy the St. Croix Valley event, calling it well-organized, and “it’s local for us,” Jamie said. “It’s to support the local vendors.”
The women meet local brides, they said, and have benefitted from customer responses from the showcase. Because Raffiné offers bride and bridesmaid gowns and men’s formal wear, those planning a wedding can visit the shop for any number of services after the showcase. Since the showcase is for anyone planning a formal event, Raffiné has also been visited by prom dress shoppers after the showcase.
The store draws customers from a five-state area, including both Dakotas, Wisconsin, Minnesota and Iowa, as well as from Canada. While the usual shopper is from the Twin Cities metropolitan area, the showcase allows the Heisers to meet local shoppers as they are planning their event.
“The personal connection at the showcase is what makes it valuable to the business,” Jamie said. “It is really nice to show your product in a different way, and connect with the brides before they come in [to the store],” she said.
It’s also fun to be part of the event itself — they get a chance to show off the wide selection of apparel found at the shop, and be part of an event that has offerings from an array of local vendors. The Heisers added that if keeping it local is a goal of brides, it is an especially valuable showcase.
The St. Croix Valley Wedding showcase is noon to 3 p.m. on Feb. 24 at the Washington County Historic Courthouse. Cost is $7 at the door and tickets on a “buy one get one free” basis are available through Feb. 17 by calling or emailing the Historic Courthouse at firstname.lastname@example.org or 651-275-7075.