Back where it belongs
Stillwater Chamber moves office downtown, unveils new logo
The Greater Stillwater Chamber of Commerce is back where many people feel it belongs.
The chamber recently moved its office to the second floor of the Chestnut Building at 200 Chestnut St. East in downtown Stillwater.
Along with moving from its former home at the Heartland Office Village, the chamber unveiled a new logo and officials announced the group topped the 400-member mark with 408 members, helped by 105 new members this year.
“A lot of our previous members are coming back and we’re grateful for that,” said Todd Streeter, chamber executive director.
Streeter and other chamber officials announced the changes during the group’s annual holiday event last week. Streeter said the chamber’s expiring lease at Heartland Office Village led to the move downtown.
“For the last two years we have been assessing every aspect of chamber operations, programs and events,” Streeter said. “And we continue to identify opportunities to do our job better, increase our support to our members and to work with other to improve our communities. Our move back downtown is another example of our on-going commitment to improving the chamber.”
One drawback to the chamber’s former office site was its location, Streeter said.
“We didn’t have a presence in our previous location and nobody could find us,” he said. “It wasn’t the best location for the chamber. We had kind of a disjointed office space at our previous location.”
Streeter said the chamber’s new Chestnut Street office, while not at street level, has a better layout. Chamber Operations Manager Dolly Parker adds that the new office allows for other changes in chamber operations.
“We’re restructuring staff responsibilities in conjunction with our move so we can utilize our office space to create new opportunities that help our communities and support our membership,” Parker said.
At last week’s holiday event in Lake Elmo, Streeter said the chamber “unwrapped” a new logo created by Josh Ernst, owner of Grain Studio, that Streeter feels reflects the region’s history while creating a stronger visual chamber brand.
Streeter said chamber members support the organization’s return downtown. He noted that the organization, founded in 1891, was downtown for years before spending the last three years at Heartland Office Village.
“It seems to be that a lot of businesses were looking forward for the chamber’s move back downtown,” he said. “They’re just glad we’re downtown. We’re easy to find.”
The move downtown, increased membership and new logo have all helped “re-brand” the chamber, according to Streeter.
“It’s time for the chamber to leave its past behind. It’s all about the future from this point on,” Streeter said.