Crowds will see night in new light with new floats, additional parades.
MINNEAPOLIS — No other holiday tradition lights up the season, or the Twin Cities, quite like Target Holidazzle. This celebrated holiday event draws thousands to downtown Minneapolis each parade night for an illuminated celebration of the city and the season.
This year, parade-goers will see holiday nights in a whole new light when two new floats make their way along the Nicollet Mall parade route. Both the Grand Marshal and Choir floats unveil new looks, similar to Target Holidazzle’s new theme and will feature enhanced LED lighting technology highlighting Minneapolis. The new experience will continue with the return of the Metro Transit Twinkle Bus as it will also debut enhanced LED lights that pulsate to holiday tunes.
In addition, there are even more opportunities to attend Target Holidazzle this season as four additional parades have been added to the regular schedule. Parades will run Thursdays through Sundays at 6:30 p.m. beginning Nov. 23, and this year, extending to Dec. 23.
“We are delighted to be bringing even more Target Holidazzle fun to downtown Minneapolis this year,” said Leah Wong, vice president of events and marketing for the Minneapolis Downtown Council. “New floats and an additional weekend of parades will allow even more people to join us for this holiday tradition.”
Bullseye, Target’s beloved bull terrier mascot, will serve as Grand Marshal for the first Target Holidazzle parade this season, leading more than a dozen floats and nearly 300 costumed volunteers adorned with 350,000 twinkling lights down Nicollet Mall.
“Target is excited to be the title sponsor of Holidazzle for the fifth consecutive year,” said Dustee Jenkins, vice president of public relations for Target. “We can’t wait for Bullseye to debut the new Grand Marshal float and bring the spirit of the holidays to Twin Cities residents on opening night.”
Additionally, parade-goers will have an opportunity to help feed Minnesota’s hungry through the Ameriprise Financial Food & Cash Drive to benefit the Emergency Foodshelf Network (EFN). Volunteers will walk the parade route nightly collecting non-perishable food and cash donations. In addition, people are invited to help take a bite out of hunger by texting “BITE” to 85944 and a $10 donation will be given to EFN. Ameriprise Financial will match donations up to $20,000, so a gift of $10 turns into $20 worth of food for Minnesota families in need.
Target Holidazzle details
n Free and open to the public
n Runs along Nicollet Mall between 12th and 4th streets
n Thursdays through Sundays, from Nov. 23 to Dec. 23
n Parades begin at 6:30 p.m.
n Spectators generally begin to line-up along Nicollet Mall around 6 p.m.
n Parade goers tend to congregate between 7th and 9th streets
n Visit Holidazzle.com for more details