The Michelin Soccer Program and Freds Tire Co. Inc. recently donated more than $874 in funds and equipment to St. Croix Valley Athletic Association to help provide scholarships, uniforms and other soccer equipment for the SCVAA’s participating leagues.
The Michelin Soccer Program connects tire dealers with local youth soccer organizations to provide the dealers an opportunity to reach out to the community. The leagues in turn receive funds and equipment. The soccer leagues receive certificates that can be redeemed at the dealer’s store for a free soccer ball while supplies last during a 30-day promotional period. After a 60-day tire rebate promotion included on the certificate, Michelin donates $2 to the soccer organization for each tire sold during the program.
Tom Macalus of Freds Tire in Stillwater is an avid supporter of the program.
“The Michelin Soccer Program is an incredible way to connect with families and young players,” he said. “The look on the child’s face as you hand them their soccer ball is priceless. I encourage all the Michelin dealers to find a local soccer league and support them through this program.”
“Michelin really believes in youth and making sure they are safe and healthy,” said Don Byrd, vice president of Marketing for Michelin Americas Small Tires. “This program is the perfect partnership of all those elements. We look forward to continuing to grow and donate even more equipment and funds in 2013.”
To learn more about the Michelin Soccer Program, visit www.michelinsoccer.com/?league_overview. To find out more about Freds Tire, contact Tom Macalus at 651-439-0404, stop by the store at 14520 60th St. North in Stillwater or visit www.fredstireandservice.net.